A clip showing Vince Vaughn jokingly using the term "gay" is being removed from the trailer for his upcoming film, "The Dilemma."

Universal pulls 'gay' quote from Vaughn trailer
October 8th, 2010 02:45 PM ET

A clip showing Vince Vaughn jokingly using the term "gay" is being removed from the trailer for his upcoming film, "The Dilemma."

On Friday, the Gay & Lesbian Alliance Against Defamation (GLAAD) announced that Universal Pictures would be pulling the trailer's scene, in which Vaughn says "Electric cars are gay."

"Universal Pictures decided to open the trailer for their new Ron Howard-directed feature 'The Dilemma' with the phrase, 'Electric cars are gay' in an attempt at humor, but it’s hardly a joke for LGBT audiences growing increasingly frustrated by use of the word 'gay' as a pejorative," GLAAD said.

"GLAAD expressed these concerns directly to Universal Pictures prior to the trailer’s release, who have now assured us that the offensive joke will be removed from TV and Media campaigns promoting the film from this point forward, including the trailer currently playing in movie theaters," the organization said.

The decision came after both GLAAD and CNN anchor Anderson Cooper complained that using the word was insensitive and harmful.

“The use of the word ‘gay’ in this trailer as a slur is unnecessary and does nothing more than send a message of intolerance about our community to viewers,” said GLAAD President Jarrett Barrios.

The Gay, Lesbian and Straight Education Network (GLSEN) has a "Think B4 You Speak" campaign aimed at combating the use of such language.