SummerSlam (2010) is an upcoming professional wrestling pay-per-view event produced by World Wrestling Entertainment (WWE), that will take place on August 15, 2010 at the Staples Center in Los Angeles, California for the second consecutive year. It will be the 23rd annual SummerSlam event. Currently, there are six official matches announced for the event.
SummerSlam will feature professional wrestling matches involving different wrestlers from pre-existing scripted feuds, plots, and storylines that will be played out on World Wrestling Entertainment's (WWE) television programs. Wrestlers will portray villains or heroes as they follow a series of events that build tension, and culminate into a wrestling match or series of matches.
The main rivalry heading into SummerSlam from the Raw brand is between the champion Sheamus and Randy Orton over the WWE Championship.
Another major rivalry from Raw features The Nexus, a stable consisting of former WWE NXT "rookies" of season one and led by the season's winner Wade Barrett, against "Team WWE", led by John Cena.
The main rivalry heading into SummerSlam from the SmackDown brand is between the champion Kane and Rey Mysterio over the World Heavyweight Championship.
Another rivalry from the SmackDown brand pits The Big Show against the Straight Edge Society (S.E.S.), a stable preaching the hardlined straight edge lifestyle, led by CM Punk and consisting of Luke Gallows, Joey Mercury and Serena.
Another rivalry from the Raw brand is between the champion Alicia Fox and Melina over the WWE Divas Championship.
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