Watch And Read Main Article on Media Broadcasting of FIFA World Cup 2010

Main Article 2010 FIFA World Cup Broadcasting Rights.


Media And Broadcasting:
The 2010 FIFA World Cup is expected to be the most-watched television event in history. Hundreds of broadcasters, representing about 70 countries, are transmitting the Cup to a cumulative TV audience that is predicted by FIFA officials to reach more than 26 billion people. New forms of digital media, however, are the highlight of this edition of the event. "With games airing live on cell phones and computers, the World Cup will get more online coverage than any major sporting event yet", said Jake Coyle of the Associated Press.

Filming:
Sony technology will be used to film the tournament. According to FIFA up to 25 of the matches will be captured using 3D cameras. Footage will be captured in 3D through Sony's proprietary multi-image MPE-200 processors, which will be housed in specially designed 3D outside broadcast trucks.[99] It will be supplying its flagship HDC-1500 cameras as well as its new HDC-P1 unit, a compact, point-of-view (POV)-type camera with a 2/3-inch lens. The 3D games will be produced for FIFA by Host Broadcast Services.

Economy:
Some groups have experienced complications in regards to scheduled sporting events, advertising, or broadcasting, as FIFA attempted to maximize control of media rights during the Cup. Affected parties included an international rugby test, a South African airline, and some TV networks, all of whom were involved in various legal struggles with World Cup organizers.
During the tournament, group ticket-holders who did not utilize all tickets they were alloted, led to some early-round matches having as many as 11,000 unoccupied seats.

Video games:
In PlayStation Home, Sony Group has released a virtual space based on the 2010 FIFA World Cup in the Japanese version of Home on 3 December 2009. This virtual space is called the "FevaArena" and is a virtual stadium of the 2010 FIFA World Cup, featuring different areas for events, a FIFA mini-game, and a shop with FIFA related content.
On 27 April 2010, EA Sports released the official 2010 World Cup video game.
FIFA Fan Fest
FIFA has expanded the FIFA Fan Fest, with cities all around the world hosting it. These include Sydney, Berlin, Paris, Rome, Rio de Janeiro, and Mexico City, as well as several venues around South Africa.