Art and Copy English Movie
NR,1hr 26min
Genre:Documentary
Releases: August 21, 2009
Distributor:Seventh Art Releasing
Cast And Crew
Director
Doug Pray
Cast
David Kennedy, Dan Wieden
Phyllis K. Robinson
Rich Silverstein, Jeff Goodby
Mary Wells, George Lois
Hal Riney
Production
David Baldwin Executive Producer
Jimmy Greenway Producer
Michael Nadeau Producer
Gregory Beauchamp Executive Producer
Kirk Souder Executive Producer
Mary Warlick Executive Producer
Reviews
Reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in “Art & Copy” were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this exploration of art, commerce, and human emotion.
The advertising industry in America exists in a paradox -- while it's all but impossible to go a day without being exposed to the work of leading figures in the advertising business, very little is known about the people behind the ads and the process by which they're created. Filmmaker Doug Pray offers a rare look inside the business of advertising in the documentary Art & Copy, in which he profiles a number of the most respected men and women in the ad game as they talk about their work, their motivations, and their views on the creative process. Pray's interview subjects include Lee Clow, who created memorable television spots for Apple's Macintosh computer and later their iPod MP3 player; Rich Silverstein and Jeff Goodby, who gave new life to the dairy industry with the "Got Milk?" campaign; Hal Riney, who helped put Ronald Reagan in the White House with his "Morning in America" TV spot; George Lois, who remade popular culture by coining the slogan "I Want My MTV"; and Mary Wells, the first woman to run a major ad agency and the creator of the "I (heart) New York" campaign. Sponsored in part by the One Club, an organization dedicated to excellence in advertising, Art & Copy received its world premiere at the 2009 Sundance Film Festival
"Art & Copy" is a powerful new film about advertising and inspiration. Directed by Doug Pray ("Surfwise", "Scratch", "Hype!"), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry.
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