Breast cancer? There's an app for that
iPhone-maker Apple has relaxed its strict nudity ban for the first time for a new app to help women identify early signs of breast cancer.
The free iBreastCheck app - launching tomorrow - is the first to be allowed into Apple's tightly-controlled store showing video of women checking their boobs.
Developers from breast cancer charity Breakthrough Breast Cancer say the new app gives women detailed info to help spot the symptoms of the disease, which kills 1,000 a month in the UK.
It includes lifestyle tips to help reduce the risk of developing the disease and the option to set up personal alerts reminding women to carry out regular checks. Users will also be able to take The Risk Report - a quiz to assess the risk of breast cancer based on family history, lifestyle and environmental factors.
A spokeswoman for the charity said: "We submitted the app in the usual way to Apple and were delighted that they thought it was an important enough issue to approve.
"We're hoping it will be very popular with everyone as it will only help to spread awareness of breast cancer "
Bernie Nolan, who is being treated for the disease, said: "This is an incredible development from Breakthrough Breast Cancer. I only wish it had been thought of sooner.
"The earlier breast cancer is found, the better the chance of beating it, which is why I would urge every woman to get into the habit of being breast aware and following Breakthrough Breast Cancer's simple Touch Look Check message - it could make all the difference."
For more information about iBreastCheck and Breakthrough Breast Cancer visit www.ibreastcheck.com or www.breakthrough.org.uk
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